Once we had a rough structure to the dialogue it was decided that the whole film needed to be made more exciting. As it was we had good amounts of usable interview footage but to have a documentary consisting of talking head after talking head was not at all what we had envisioned. After a while of struggling for ideas, it was decided that it would be possible to utilise the face the market was built in the 50's. Suddenly, by layering over a jazzy track everything seemed to come together, cutaways that before seemed boring and lifeless were suddenly given personality. The 50's idea couldn't have worked better, not only was relevant to the content i.e. the closure of something that had been a part of peoples lives for so long, but it tied everything together under one common theme. There were a few elements that came together to create the 50's 'feel';
Archive Photo's
It had always been an idea to use archive photographs or if possible footage of the market in it's heyday and now more than ever did this idea carry weight. We felt that if we juxtaposed the busy, new and exciting Castle market of the 50's and 60's with the decaying modern one it would emphasis the fact jeopardy the traders were facing.

Archive Photo's
It had always been an idea to use archive photographs or if possible footage of the market in it's heyday and now more than ever did this idea carry weight. We felt that if we juxtaposed the busy, new and exciting Castle market of the 50's and 60's with the decaying modern one it would emphasis the fact jeopardy the traders were facing.
I'm so glad we were able to get hold of these images, while is wasn't essential to find them, the film wouldn't have been the same had we failed. I wish we could have gotten more, however at a charge of £3 each and a absurd 'handling fee' of £5 we physically couldn't afford to buy any more. As a result of being limited to four images we decided it was an idea to crop the them in final cut, allowing us to use the same photo at least a couple of times. This had mixed results, I'm glad we did it as a sequence of four pictures just wouldn't have been enough. However, at the same time some of the framing of the resized images was a little difficult, the cutting off of peoples heads for example was a struggle to avoid.
Music
For a long time we were unable to find anything suitable, we went though the process of using a composer and got as far with that as planning a meeting him to discuss the project, sadly he was unavailable within the time frame we would have needed him. At this point we went back to copyright free music websites and after further research stumbled across the perfect track.
We wanted an upbeat, swing track for the opening to introduce the film with a bit of excitement and also to show that the place hasn't always been in such a sorry state.
The use of music also allowed us to create pace and break up the dialogue, providing the film with enough space so that the images could tell as much of the story as the interviews.
At around half way through the film and after a couple of particularly poignant talking head sections we introduced a more 'bluesy' track to help push the audience towards empathising with the interviewees.
Titles
An element of film that is often over looked or under estimated are the titles. We spent quite a long getting them to look right, our aim was to imitate the style of 50's silent film typography, re enforcing the look and feel of the era within our film.
Here is an example of what we were trying to achieve;
Here is our version;

The image is a freeze frame of a track we use in the film. The idea being that after the titles went up, the frame would dissolve into what would appear to look like another archive photograph.
To achieve this we first designed a title on photoshop then saved it as a bmp. file - 1080 by 1920 px so as we could import it into final cut in HD. Following this, we took the freeze frame and applied a number of effects to it in order to give it the look of an old photograph.
Below is a screen grab from the process of colouring the title, we chose eye-drop a red from the frame and use that as the title colour.































